Kiehl’s has launched Glow Formula Skin Hydrator, in a red bottle — perhaps inspired by the formula’s pomegranate extract. The brand says it is “skincare meets makeup.”

Kiehl’s Glow Formula Skin Hydrator will “instantly illuminate the skin with skin-illuminating minerals, which visibly improve the skin’s overall radiance over time, and provide antioxidant protection,” the brand states.

The product contains 95% naturally derived ingredients. The formula’s pomegranate extract is sourced from Tunisia and Malta. A clinical study demonstrated that the product visibly improves the natural glow of skin over time, the brand says.

Glow Formula can be used alone, under moisturizer, or under foundation makeup. It retails for $38 on Keihl’s website.